Microsoft Advertising Announces July Product Releases & Updates

MJ DePalma, director of Inclusive marketing at Microsoft Advertising, walks us through why starting with purpose can lead to your greatest business success.

As people’s demands of brands are clearer and bolder, Marketing with Purpose is the difference between gaining a customer for a day and gaining fans for life.

Visit the Marketing with Purpose homepage to get data and insights from consumer research studies on trust and inclusion: https://msft.it/6058eDDXy

Take our course: https://msft.it/6050eDDXK

Download the accompanying playbook and get connected with a Microsoft Advertising representative: https://msft.it/6051eDDXz

#MarketingWithPurpose #BrandTrust #InclusiveMarketing #MicrosoftAdvertising #CustomerLoyality

There’s a lot HappenBing at Microsoft Advertising Breaking Down Updates & Announcements

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This week on Marketing O’Clock, Microsoft Advertising has a slew of updates for us, including data exclusions, new custom combination targeting, and conversion tracking changes. Plus, a new article says Google is losing control, and we have an update that will be music to the ears of YouTube creators everywhere.
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INTRO – 00:00
NEWS – 6:08
Take of the Week – 18:05
ICYMI – 21:34
Lightning Round Paid – 23:34
Lightning Round Organic – 34:20
Lightning Round Social – 43:41
Working Hard or Hardly Working – 51:19
Cool Tool – 53:51
Must Read Marketing Article of the Week – 55:31
Shooting the Heck – 58:30

In this week’s update, our Platform Implementation Manager, Haley Babich, shares three important updates made to the Vendasta platform:

✅ Fixes to our Social Marketing tool
�� Sneak-peek enhancements to Listing Builder
�� Addition of Microsoft Ads to Advertising Intelligence (featuring a funky dance from our developer, Luke Neller)

See all the cool and exciting updates that we’re making to our platform on a weekly basis to help you run your business easier here: https://www.youtube.com/playlist?list=PL027Bw0T-5r6LI2FfOFNSFZZ1A4LVPZJH

��Find out more about helping your clients with their online listings with Vendasta: Local Business Listings software and services | Vendasta

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Our top story today:

Microsoft announced several new features for the platform’s advertising service. Microsoft Advertising will encompass auto-updates for Shopping Campaigns, which the software will enable from July 10. Other features in line for the upcoming launch are auto-generated Remarketing Lists and more eligible Universal Event Tracking (UET) tags.

The Shopping Campaigns will see two new automatic updates:
Automated Coupons, Automatic Product Update. This automatic feature provides a new means of driving incremental sales and growing conversions built directly into Microsoft Edge.

Read the full article on Adcore’s blog: https://bit.ly/3POK6pi

Now for other industry-related news:
The Global Digital Out-of-home Advertising Market Size is Expected to Reach $14.3 Billion by 2028: https://bit.ly/3Cl5tLJ
Google Tests Large Images In Search Ads Again: https://bit.ly/3QJvZTc