10 Paid Search & PPC Best Practices for 2020

It's important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.

Advanced PPC Optimization Campaign Tips & Tactics | Helium 10 TACoS Tuesday

Vince Montero, Helium 10’s resident PPC Expert and ADS Product Manager will be talking about Advanced PPC Optimization Campaign tips and tactics. If you still have questions, comment on the video and we will help answer them in our next LIVE AMA.

Learn Google Ads For Free | 10 Advanced Search Campaigns Optimization Tips

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Learn how to optimize your search campaigns and get the most out of your advertising budget with these 10 advanced tips. From bid adjustments to negative keywords, these strategies will help you target the right audience and improve your ROI. Suitable for both beginners and experts.

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Top 10 Pay Per Click [PPC] Tips to Grow Your Business – External Experts

What is PPC | Types of PPC

Pay- Per Click, also known as PPC, is an effective kind of advertising wherein, a brand places an advertisement online and pays each time a user clicks on it. There is no cost to place the advertisement. The cost is only you need to pay is when users engage with the advertisement.

It may seem like a new topic to you but, guess what, you’ve been seeing it all over search engines and websites for a long time now. Remembering?

Well, look at the ‘Ad’ Symbol next to search results- that’s a form of PPC, called Search Advertising. These are ads that appear as search results on search engine results pages (SERPs)

The other kind is seen on websites, popularly known as Display Advertising. These are advertisements which appear as graphics, videos, or paid posts typically found on social media feeds and other third-party websites.

How PPC works

PPC has its own way of functioning. It works based on biddings and the time at which you happen to bid. Don’t worry, PPC is not partial or inclined towards any company. However,
each time there’s an ad spot on a SERP, an immediate auction takes place for the keyword. A wide range of factors, including the Bid Amount and the Quality of the Advertisement, decide the winner who will appear in the top spot of the SERP.

This is what keeps PPC going!

You need good accounting skills, management skills, ability to report virtually to different locations in order to become a good PPC Specialist.

Campaigns are further divided into ad groups which contain keywords and relevant ads.

To get involved in these auctions, advertisers like you can use accounts on platforms like Google Ads to set up your ads and determine where and when you would like those ads to appear.

Tip 01 : Choose the Right Bid Strategy
Tip 02 : Make Sure Your Advertisement is Displayed at the Right Time
Tip 3 : Make Sure you Rotate Your Ads
Tip 4 : Target Locations Carefully
Tip 5 : Use Effective Device Targeting
Tip 6 : Apply Bid Adjustments
Tip 7 : Use Single Keyword Ad Groups
Tip 8 : Use Ad Extensions
Tip 9 : Select Valuable Keywords
Tip 10 : Keep Exploring and Experimenting

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Google Ads Strategy: PPC Principles for Paid Search Campaigns

Learn how and when to use Google Ads in your overall marketing strategy.

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