The Most Common Way PPC Ad Budget Is Wasted

If you’re an Amazon seller, you know that PPC advertising is a great way to get your products in front of more buyers, launching products, and ranking higher organically for keywords. But if you’re not doing it right you could be wasting your money, causing high ACoS, and hurting your profits. In this video, I’ll show you big mistakes Amazon sellers make with their PPC campaigns, and how to avoid them. So before you launch your next PPC campaign, make sure to watch this video!

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★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.

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Amazon PPC advertising can be a powerful and cost-effective way to grow your business. However, many businesses struggle with implementing successful PPC campaigns. In this video, we will share common mistakes people make and some easy ways to avoid them. You’ll also learn how to create a sponsored ad campaign that is effective, but not expensive!

Steven Pope, founder of My Amazon Guy, shared about how he spent half a million dollars on ads on his personal account alone, with a million dollars in revenue. His PPC marketing strategy has been tried and tested, and he is ready to share it with you.

One of the biggest mistakes Amazon PPC “gurus” make is neglecting successful keywords in their existing campaigns. Our expert recommends leaving those keywords alone instead of negating them and converting them into exact match campaigns. This is because the ACOS, or advertising cost of sale, will be higher in a new exact match campaign, and the history of success with those keywords will be lost. Instead, focus on managing broad match and auto campaigns by weekly negating a few keywords. This allows you to keep the successful keywords and optimize your campaign over time.

But how do you know which keywords to negate? Our expert recommends coming in once a week to check which keywords are working and which are not. By sorting your data by spend, you can see which products are producing results and which are not. If you notice a high ACOS on a specific keyword, try adding a negative exact match to prevent wasted ad spend and bring down the ACOS over time.

Another mistake to avoid is bidding too high on exact match campaigns. In 2023, people are bidding higher on exact match, making it more expensive than it’s worth. Our expert recommends using broad match or auto campaigns strategically to get a better bang for your buck.

In this video, you will also learn the importance of shifting your advertising spend to different platforms based on their cost and effectiveness. Just because a certain platform is cheaper today doesn’t mean it will be tomorrow. You need to stay up to date with the latest trends and changes in the advertising world to ensure the best results.

Overall, this video is a must-watch for anyone looking to improve their Amazon PPC advertising strategy. Our expert’s tips are straightforward and easy to implement, but they can make a significant impact on your campaigns’ success. Don’t waste any more money on ineffective ads. Watch this video and start optimizing your campaigns for success today.

00:00 Avoiding Common Mistakes: Expert Tips for Amazon PPC Success
01:29 Steven’s most expensive advertising auto-campaign
01:44 Common mistakes a lot of “Amazon PPC Gurus” make
02:29 Keep your successful keywords in their existing campaigns
04:14 Optimally manage broad match by weekly negating a few keywords in Auto campaigns.

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Wondering how much you should spend on your Facebook ad campaigns and how much you should spend on your Instagram ad campaigns?

This is one of the most common Facebook advertising questions I get asked and without knowing your specific circumstances, I can’t give you a specific answer.

But I can show you how to workout what your Facebook ad budget should be.

That’s what I do in this video – show you how to calculate your Facebook ad budget the right way – NOT the old way.

Most Facebook ads beginners think you need to spend a lot more than you do…

This Facebook ad budget tutorial really clears that up.

#facebookads #facebookadbudget

WATCH NEXT:

How To Scale Facebook Ad Campaigns In 2022
https://youtu.be/Zz1nffslEc8

I Found The BEST POSSIBLE Campaign Structure For Facebook Ads
https://youtu.be/X6TjkMH_r2I

Facebook Ads Tutorial: LIFETIME Budgets vs DAILY Budgets:
https://youtu.be/nHDIh0VKqUs

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Some sellers are tired of spending too much on advertising. After the COVID-19 pandemic, many brands are rethinking their finances on Amazon. However, rather than slashing budgets, brands should look at increasing efficiencies through their Amazon advertising.

On Amazon advertising, it can be easy to overspend, if you aren’t practicing diligent daily oversight. In this video, I have given you some pro tips to save money on Amazon advertising and drive more sales. You can avoid making this mistake by following my tips, and saving money on Amazon PPC campaigns.

✅ 1. Don’t trust Amazon Automated Bidding Suggestions

Out of the three bid types on Amazon, dynamic bids down only & up and down are automatic. It automatically adjusts the bid amount depending on the keyword’s trends. The best type of bid to stay on budget is a fixed bid. They help sellers to save money on Amazon advertising

✅ 2. Bid on the Right Keywords

Targeting the product-specific keyword not only will give you relevant results it will also save a lot of ad budget. That’s why more product-focused short-tail or bottom-of-the-funnel long-tail keywords won the sale instead of the broad, general phrases keywords. So instead of going for high search keywords, bidding on the right keywords will save a lot of ad budget and drive more sales.

✅ 3. Bid on Your Brand’s Keywords

Branded traffic is the most inexpensive traffic a brand can buy. To be efficient with funds and save money on Amazon advertising, max out branded traffic first to get the best bang for your buck.

✅ 4. Add Negative Keywords Frequently

Use a negative keyword to tell Amazon when you don’t want your ad to show. Here are some pro tips for you While you add negative keywords:

# Irrelevant (product – keywords)
# Unprofitable (High spending no sales & high ACoS)
# Have low click-through-rates, CTR (Less than 0.15%)
# Have low conversion rates, CVR

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Credits:
Produced by: Ecomclips
Presenter: Mahmudul Hasan
Video Editor: Mahmudul Hasan
Camera: Mortuza Tasnim
Production Team: Mortuza Tasnim, Nizam Uddin, Sakibul Islam
Content: Mahmudul Hasan
Thumbnail: Kamrul Hasan
Sound: Sakhawat Rahman
Supervised by: Saiful Islam

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