Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More

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What is Google Ads lead form extension, and how does it work? In this video, I will show you how to set up lead form extensions in a Google Ads account.

How Do I Create Google Ads Form Lead Ad Extension?

Good question and let’s hop into Google Ads and I’ll show you how you can do this it’s pretty straightforward okay you need to have your account whitelisted if you don’t have this option what you will happen is this is going to be greyed out so you need to either contact your account manager or somebody at Google and they will whitelist this extension for you at the moment most accounts are being whitelisted so you should have this enabled in your account.

So you go to ads and extension at the top then extensions come down over here plus (+) lead form. Now, this can only be set up at the campaign level and not at the account level. So you need to choose which one I’ll just select one campaign. I guess you can set up multiple campaigns. I’ve never tried it allows you to do it so either one or multiple. I’ll just keep it to one for now okay.

I already have one in the account. So I’m gonna go to create new put your headline in like you would write an ad let me show you what we’ve got and then I’ll create one for you can I edit this okay it will show me over here. So this is my lead from where I’ve got the company name, the description, first name, surname, email, company name, work email and the submit button.

All right so what we want to do is create your lead headline it’s the wrong place so now you can see as you type in you will see in real-time what’s happening here. So if you know if I’m not sure where this is going to go where is it going on the ad it’s going to go on the ad so I want to put in want more leads or sales and you got over 200 characters to do that as you can see now this has popped up over here then you want to put in the questions check that you can either first name and last name as one or full name as a separate one a field or full name as one it’s up to you now you need to keep into account that most of these forms will be filled on the mobile so don’t make this form very long keep it very minimalist and with the minimum number of fields.

Because these will come in pre-filled if somebody is already logged in to the Google Ads account so I’m just gonna do these three if I want to I can have a company name as well or a work email instead of these two see now these are all pre-filled so I don’t mind having these so I can see where they are coming from because they will not need to fill these qualifying questions you’ve got lots of these different business categories where you can just select what is the size of your company and you have a multiple-choice or a short answer you can do whichever one you want

If you’re choosing multiple 1 to 10, 10+ and then it will show under this drop-down what is the size of your company always have a privacy policy, image it will make it look a bit more I’ll do recently used so use a generic one rather than a headshot so something like this one will look good so now it looks quite nice as the background in the header then you need to put in creating the form submission message you can put in the headline thank you which I keep the way it is will contact you soon looks fine.

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A lead form extension in google ads is an extension in your ad that allows a user to fill out a form directly from your ad without ever having to click on the ad. This is an excellent way to capture inbound leads in a fast and efficient manner.

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Learn how lead form extensions can help you drive high-quality leads, as the customizable lead form creates a seamless user experience across Google networks for your customers to show interest in your business.

0:00 Intro
0:21 Why use lead form extensions
0:57 High Intent Users
1:54 Compatibility
2:31 Outro

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° Learn more at Google Ads Help Center https://support.google.com/google-ads

Google Lead Form Assets (formerly Lead Form Extensions) have changed a bit over the past year so we want to get you up to date. Learn which campaign types can use Lead Form Assets. Then we’ll show you how to create a Lead Form in Google Ads. Next we’ll show you a few ways you can export the leads. Last, we’ll go over how you can create a dedicated lead gen campaign using your Responsive Search Ads.

0:38 – Real World Example of Lead Form Assets in Google Ads
2:35 – Which Campaign Types Can Use Lead Form Assets?
3:52 – Requirements for Lead Form Assets to Serve
6:22 – How to Create a Lead Form Asset in the Google Ads Interface
13:14 – How to Export Leads from Google Lead Form Assets
15:25 – How & What You Can Edit on a Lead Form Asset Once It’s Published
15:53 – Accepting the Lead Form Ads Terms in Account Settings
16:32 – How to Use Lead Form Assets as the Main Objective Goal in Search Campaigns

#googleleadform #googleleadformextensions #leadformextension
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