Google Expands Maximize Conversions Bidding for TrueView for Action Ads

In this video on maximize conversions vs target cpa I will go over The Difference Between Target CPA & Maximize Conversions and will explain everything about the bid strategies in detail.

0:00 Intro
0:12 What Is Maximize Conversions And Target CPA
1:21 The Difference Between Target CPA & Maximize Conversions
3:05 How To Set Your Campaign To Maximize Conversions Or Target CPA
4:54 Sponsor

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

About Target CPA bidding
Note: Starting in 2021, you’ll find optional target fields in Search campaigns for new Maximize conversions or Maximize conversion value bid strategies. With an optional target, Smart Bidding will optimize to these goals the same way it would for Target CPA (cost per action) and Target ROAS (return on ad spend). Maximize conversions with a set target CPA will behave like a Target CPA strategy does today, and similarly, Maximize conversion value with a set target ROAS will behave like a Target ROAS strategy does today.

Target CPA bidding is a Smart Bidding strategy that sets bids for you to get as many conversions (customer actions) as possible. When you create the Target CPA (target cost-per-action) bid strategy, you set an average cost you’d like to pay for each conversion. When a customer does a Google search that fits your product or service, Google Ads uses your Target CPA to set a bid based on the auction’s likelihood to convert.

Note: For App campaigns, Target CPA is the same value whether the conversion is for installing the app (cost per install) or for using the app (cost per in-app action).
Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns. This article explains how Target CPA bidding works and what its settings are.

Before you begin
If you don’t yet know what type of automated bid strategy is right for you, read about automated bidding.
Before you can set up a Target CPA bid strategy, you’ll need to set up conversion tracking to manage your conversion.
We recommend that you review your budget settings to make sure you feel comfortable spending up to 2 times your average daily budget, while not exceeding the monthly charging limit. Learn more About spending limits
How it works
Target CPA bidding automatically finds an optimal bid for your ad each time it’s eligible to appear by using historical information about your campaign and evaluating the contextual signals that are present at auction-time.

Some conversions may cost more than your target and some may cost less, but altogether Google Ads will try to keep your cost per conversion equal to the target CPA you set. These changes in CPA take place because your actual CPA depends on factors outside Google’s control, like changes to your website or ads or increased competition in ad auctions. Additionally, your actual conversion rate can be lower or higher than the predicted conversion rate.

For example, if you choose a target CPA of $10, Google Ads will automatically set your bids to try to get you as many conversions at $10 on average. To help improve your performance in every ad auction, this strategy adjusts bids using real-time signals like device, browser, location, time of day, remarketing list, and more.

Create a Target CPA bid strategy
You can create a Target CPA bid strategy for a single campaign (standard strategy) or multiple campaigns (portfolio bid strategy):

Explanations for Target CPA performance
Explanations give you insights into large changes in your Google Ads account performance. If you see a significant fluctuation in performance for a Search campaign or ad group using target CPA strategy, explanations help you quickly find out why it happened.

About Maximize conversions bidding

How it works
Using historical information about your campaign and evaluating the contextual signals present at auction-time, Maximize conversions bidding automatically finds an optimal bid for your ad each time it’s eligible to appear. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for every auction to help get the cheapest conversions available for your budget.

Here’s a look at my use of max conversions and Target CPA.

I keep it practical here.

I don’t do a 30 minute tour of the ads manager just a straight… which one I use, look some of my ad spend, and how I get there.

Blog post: https://acumenfirm.com/target-cpa-vs-maximize-conversions/

Learn more about how you can save time by applying this recommendation and others automatically: https://support.google.com/google-ads/answer/10279006?utm_source=Google+Ads &utm_medium=YouTube

If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.
° Subscribe to the Google Ads YouTube Channel: https://www.youtube.com/googleads?sub_confirmation=1

#GoogleAds #DigitalMarketing

About Google Ads:

The Google Ads Channel features videos to teach you how to use Ads and online marketing to grow your business. Explore conceptual videos, instructional demonstrations, and Hangouts on Air featuring Ads specialists to learn how to make Google Ads work for you.

To learn more about Ads, visit the Ads Help Center https://support.google.com/adwords/ and engage with fellow advertisers on the Google Advertiser Community https://www.en.advertisercommunity.com/.
Try Google Ads now: https://www.ads.google.com/

Follow us on social:
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Twitter: https://twitter.com/googleads
LinkedIn: https://www.linkedin.com/showcase/goo…

Discuss your Google Ads issues on the Community:
https://support.google.com/google-ads/community

Learn more at Google Ads Help Center:
https://support.google.com/google-ads

You need to use the CORRECT Google Ads Bidding Strategy otherwise your Google Ads Campaign will never be successful!

�� Learn how to optimise your Google Ads campaign CORRECTLY with my FREE Google Ads Optimisation Checklist: https://www.definedigitalacademy.com/google-ads-checklist

Using the correct bidding strategy in your Google Ads campaign can be the difference between your Google Ads campaign making your business lots of money ��

While using the wrong bidding strategy can turn your Google Ads campaign into a Google donation – where you are wasting your money by paying for clicks but getting no sales or conversions.

In this video I am going to:

– Explain the different types of Google Ads bidding strategies
– Which types of campaigns you can use them on
– But more importantly when you use each type of Google Ads bidding strategy

Plus if you stay around to the end of the video I will show you how you can either set up these strategies on a new campaign or change them on an existing Google Ads campaign.

#googleads #googleads2022 #googleadstutorials

Get more support from Aaron:

�� Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 1,500 happy students): https://www.definedigitalacademy.com/courses

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Timestamps:
00:00 Introduction to Google Ads Bidding Strategies
01:14 Google Ads Bidding Strategies for Impressions
04:35 Google Ads Bidding Strategies for Clicks
05:36 When to use Maximize Conversions
09:50 Google Ads Bidding Strategies for Conversions
12:42 Setting up & Changing Google Ads Bidding Strategies
14:26 Conclusion & Free GIFT