Why You Should Be Using Google Discovery Campaigns

Google Ads Discovery Campaigns are a new campaign type that are designed to help you reach customers across the “feeds” available on Google properties. These include the Gmail social & promotions tabs, YouTube home feed, and the Google Discover feed. Google says that over 800 million people use these Discover feeds monthly, so this is an exciting new Campaign type that you should be testing!

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Are you struggling to reach your desired target audience? Have you thought about using discovery ads as part of your Google Ads campaign? Using discovery ads can help you reach your customers in the moments when they’re open to learning about new products and services. In this Google Ads tutorial, learn all about discovery ads and how to create discovery ads for your Google Ads campaigns.

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Google Ads discovery campaigns are a great way to start building your brand awareness. Learn how to set up a discovery campaign and why it is a great choice for the top of funnel traffic. Watch this video!

When to use the discovery campaign? So discovery campaigns are really good for the top of the funnel traffic. To get a conversion, first, you need to know people to know you. If they know you, they may like you and if they like you, they are going to trust you. So, it’s a three-step process. Know, like, and trust. If they don’t know you, they are not aware of your brand. How will they like you? And if they don’t like you, they’re not going to trust you and hence, you won’t get any conversions. So, very few companies pay any attention to the top of the funnel traffic. All of them want to go at the bottom of the funnel or we need conversions, we need calls, we need sales. Well, that is going to happen once people are aware of you. Why do I go Livestream at least well twice a week right now? But when COVID started in the first year we were doing Livestream once a day. Every weekday. Five times a week. Is, first of all, to help everyone to who we all were stuck and we have not seen anything like it. And secondly to get in front of my audience as much as I can. So discovery is where you can get in front of your audience at a fraction of the cost. Very few people do this and I would highly recommend that you start doing it. Because you are pixeling it. You what you want to do is to instead of cost per lead we are looking at cost per pixel.

And if you can them pixel them into viewing your video so anyone who is watching or viewing this video right now they are getting pixeled I can go after you or follow up with my remarketing campaigns to anyone who has viewed my videos right or anyone who has been to my landing page or website I can remarket to them so that is the sole purpose of this discovery as the name set is a discovery you get discovered and then you are pushing them further and further down the funnel. You got to get them into the funnel first. So that’s why the discovery I love these discovery campaigns. They are really good. So don’t say oh I spend $100 and I’ve got zero conversion. They are not meant for that. You got to look at the cost per pixel, that’s what we look at, is how much is costing us to pixel

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Discovery campaigns in Google Ads provide an extremely simplified setup, but does simple mean ineffective?

I wouldn’t say so! In this video I will break down the best practices and show you how to set up a discovery campaign for your business.

If you want to skip ahead, see timestamps below.

00:00 Intro
00:31 What is a Discovery Campaign on Google Ads
02:07 Why run a Discovery Campaign on Google Ads
04:22 When NOT to run a Discovery Campaign on Google Ads
05:38 Discovery Campaign Setup Tutorial

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