Google Audience Expansion vs Optimized Targeting: The Difference Explained
Some campaigns using audience expansion are being migrated to optimized targeting. Here's what that means for advertisers.
$12,000 Testing ‘Optimized Targeting’ in Google Discovery Ads. Here’s How It Performed!
Google Ads Remarketing Tips – Targeting Expansion
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Watch this video to learn why and how to stop Google Ad’s default targetting expansion configuration for your remarketing campaigns. The targeting expansion feature doesn’t do your campaign any good — it just helps Google consume your advertising budget faster. You want to keep it turned off.
Watch the video to see how to navigate and pause it.
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What Is Optimized Targeting And Should You Be Using It?
In this video, we are going to explain what is Optimized Targeting, should you be using it, and in which scenarios it will be more profitable.
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Back in June 2021, Google announced that video and discovery campaigns using audience expansion will transition to new automation called optimized targeting. The way optimized targeting works is very simple. It basically grabs all the targetings that you already have in place and then decides to look for other people similar to that type of audience. We do not recommend using optimized targeting when you are starting with a fresh campaign. You have to make sure that your creative is converting with the current targeted audience before testing out that campaign with optimized targeting.
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00:00 What Is Optimized Targeting
00:44 When You Should Use Optimized Targeting Campaigns
01:37 What Are The Downsides Of Optimized Targeting
02:39 In Which Scenarios Optimized Targeting Is More Profitable
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Observation vs Targeting Google Ads (2022) – Understanding Observation Mode & Audience Targeting
In this video, observation vs targeting google ads I will go over Observation Mode & Audience Targeting in google ads. I will also explain what audience segments are and how to use them in your google ads campaign for better results in 2022.
0:13 How To Select Observation & Targeting Mode In Google Ads
0:52 The Difference Between Targeting & Observation Mode
2:16 Viewing & Adjusting Current Audience Segments
3:34 Gameplan For Observation & Targeting Mode
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bout “Targeting” and “Observation” settings
There are a variety of campaign and ad group targeting methods available to help you reach potential customers. You can target your ads by choosing criteria, such as audiences you’d like to reach or content you’d like ads to appear on.
In some cases, you may want to observe how ads perform when a customer matches specific criteria, yet you may not want to restrict your ads to only show with that criteria. The “Observation” feature allows you to monitor and set custom bids for criteria without restricting your reach.
This article explains how targeting and observation settings work. For step-by-step instructions on setting up this feature, see Select targeting and observation.
About the “Targeting” setting
When you’re using the “Targeting” setting for your campaigns or ad groups (like affinity audiences, placements or remarketing), you’re telling Google Ads who you’d like to reach with your ads or where you’d like your ads to show on the internet.
For Display campaigns, if you don’t add a targeting method to an ad group, the only restrictions to where your ads can show are in the campaign and account settings, such as content exclusions, locations, and languages. This means your ads can run anywhere on the web, across the Display Network and YouTube, within your campaign and account settings.
When to use it
Use the “Targeting” setting in your ad groups or campaigns, when you want to narrow your ad group to only show to specific audiences or on specific content you’ve selected. Targeting is recommended for all advertisers in their Display campaigns.
About the “Observation” setting
When you use the “Observation” setting, the reach of your campaign or ad group isn’t affected. In other words, the “Observation” setting won’t change who can see your ads or where they can show. However, the “Observation” setting allows you to monitor how ads are performing for your selected placements, topics, or audiences while your campaign is running. Note that “observation” shows you how additional criteria perform when they fall within the scope of your existing targeting.
You can then use this data to guide further actions in your campaign, such as making bid adjustments on certain criteria. You could also decide to create new ad groups with targeting criteria based on your observations.
You can apply the “Observation” setting by going to the “Edit all targeting” page. You can also add an observation method from that method’s reporting page, if that method isn’t used for targeting in the ad group. Note: You can’t add an observation method when you first create an ad group.
When to use it
Use the “Observation” setting if you don’t want to narrow your campaign’s or ad group’s targeting any further, but you want to monitor how certain criteria perform with your ads. The “Observation” setting is recommended for all Search campaigns as well as the Display campaigns of more advanced advertisers.
For campaigns that use Smart Bidding, first-party audience segments added under the “Observation” setting will be used as signals for Smart Bidding strategies. Learn more about audience targeting