6 Things to Review in Your Google Display Campaigns
Make sure your display campaigns are ready for next year. Here's how to ensure your Google Display campaigns are in tip-top shape.
11 Awesome Google Display Ads Strategies
Check out our video where we cover 11 Google Display Network Advertising strategies for 2020 and beyond. We help you learn some Google Display Ads best practices for targeting, creating ads, creating Google Ads Display Advertising campaigns, conversion tracking, monitoring your campaigns using Google Analytics, testing landing pages, using automated smart bidding strategies, using the Display Planner, and more. You can find some helpful URLs below to learn more about Google Display Network Ads Campaigns.
Google Display Ads Strategies Surfside PPC Article: https://surfsideppc.com/google-display-ads-strategies/
Google Display Ads Tutorials Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y4GSNaqu0dWM1u6lWfN9Lsa
Google Display Ads Tutorial: https://www.youtube.com/watch?v=kRLdAjdWfTc
Gmail Ads Tutorial: https://www.youtube.com/watch?v=xnatj5eP7NU
Google Ads Custom Intent Audiences: https://www.youtube.com/watch?v=3q7_w6Ed0Tc
Google Display Planner Tutorial: https://www.youtube.com/watch?v=6xqkuLVTiX4
Google Responsive Display Ads: https://www.youtube.com/watch?v=uP0OY7P5c8o
Google Display Network Targeting: https://www.youtube.com/watch?v=_jiYeW6ceRo
What is the Google Display Network? What is the GDN? https://www.youtube.com/watch?v=L_ybnH2tJ4c
11 Google Display Ads Strategies for 2019:
1 – Link your Google Analytics and Google Ads accounts so you can enable auto-tagging and import conversions
2 – Separate your Google Display Campaigns for different Goals like Leads, Sales, Product and Brand Consideration, and Brand Awareness and Reach
3 – Use Standard Display Campaigns and Gmail Ads campaigns
4 – Use all Display Network Targeting options including Remarketing Audiences, Similar Audiences, Custom Intent Audiences, In-Market Audiences, Affinity Audiences, Demographics Targeting, and Content Targeting.
5 – Use The New Google Display Planner when planning your Google Display Network Advertising campaigns
6 – Use All Google Display Ads Formats including Responsive Display Ads
7 – Use Automated Bidding Strategies like Target CPA and Target ROAS to drive more conversions and conversion value.
8 – Exclude Under-Performing Placements like websites, youtube videos, and apps. Also, bid more aggressively on your top-performing placements.
9 – Test different landing pages to see which landing pages drive you more conversions within your budget. Keep optimizing your landing pages as you go.
10 – Monitor your campaigns by enabling auto-tagging and looking at your campaign results in Google Analytics.
11 – Understand View-Through Conversions and how they impact your Google Display campaigns.
Google Responsive Display Ads: What They Are, The Benefits & Best Practices
Responsive Display Ads are a new addition to the Google Ads platform.
They allow you to upload different assets and Google’s machine learning algorithm will help to determine the best combination of assets for each ad based on its predictions derived from your performance history.
Another huge benefit is Google will automatically adjust the size, appearance and format of the asset. This means your ad will be eligible to show in most, if not all ad inventory sizes, without you having to create and upload lots of different sizes of your banner.
Here, Performance Manager, Charlotte, talks about the differences between Responsive Display Ads compared to regular ads and best practices for using Responsive Display Ads to improve your campaign performance.
If you have any questions about this topic or would like to discuss your digital marketing strategy in more detail, please feel free to reach out to us at any time:
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Step-By-Step Google Ads Display Advertising Tutorial – Drive Sales With Google Display Ads
Check out my Google Display Ads tutorial for 2022-2023. I go over how to create Google Display Network ads along with some best practices for creating responsive display ads, how to organize your ad groups, how to target custom segments, how to target Your Data segments, In-Market segments, Similar segments, and more.
With Google Display Advertising, you absolutely need to understand how to target your ads, how to set up conversion tracking, how to bid to maximize conversion with the Target CPA bid strategy, and more. You will learn everything you need to know along with how to actually drive sales with google display ads.
6 Quick Google Display Ads Optimization Tips: https://www.youtube.com/watch?v=n5nJ1zfH6uY
12 Google Display Ads Best Practices and Strategies: https://www.youtube.com/watch?v=JU61PKzAbYw
Google Display Ads Remarketing (Your Data Segments) Tutorial: https://www.youtube.com/watch?v=d64On8OkfHc
Google Responsive Display Ads – Benefits, Specs, Best Practices, and Examples: https://www.youtube.com/watch?v=NEyGSgaivXQ
Google Ads Help: About responsive display ads
Learn more about Display ad formats here:
If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.
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About Google Ads:
The Google Ads Channel features videos to teach you how to use Ads and online marketing to grow your business. Explore conceptual videos, instructional demonstrations, and Hangouts on Air featuring Ads specialists to learn how to make Google Ads work for you.
To learn more about Ads, visit the Ads Help Center https://support.google.com/adwords/ and engage with fellow advertisers on the Google Advertiser Community https://www.en.advertisercommunity.com/.
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